Scopevisio AG privacy policy

We are very pleased that you are interested in our company. Data protection is of a particularly high priority for the management of the Scopevisio AG, Bonn. In principle, our website can be used without providing any personal data. However, if a data subject wants to use special company services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the person concerned.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject is always in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations that apply to us. By means of this Privacy Policy, we would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of the rights to which they are entitled by means of this Privacy Policy.

As the controller responsible for processing, Scopevisio AG, Bonn, has implemented numerous technical and organizational measures to ensure the most complete possible protection of personal data processed via this website. Nevertheless, internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every person concerned is free to transmit personal data to us in alternative ways, for example by telephone.

3. Name and address of the data protection officer

The data protection officer of the person responsible for processing is:

Günter Hilgers
EcoVisio GmbH
Rheinwerkallee 3
53227 Bonn
Email: datenschutz@scopevisio.com

Every data subject can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Contact details of the supervisory authority

The supervisory authority responsible for the person responsible for processing is:

Name: North Rhine-Westphalia State Commissioner for Data Protection and Freedom of Information
Street: Kavalleriestraße 2 – 4
Place: 40213 Düsseldorf
Telephone: 0211 / 38424-0 Fax
: 0211 / 38424-10
E-mail: poststelle@ldi.nrw.de

6. Collection of general data and information ¹

Our website collects a series of general data and information each time the website is accessed by an affected person or an automated system. This general data and information is stored in the log files of the server. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites, which are accessed via an accessing system on our website can be controlled, (5) the date and time of access to the website, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information,

When using these general data and information, we do not draw any conclusions about the data subject. Rather, this information is required to (1) deliver the content of our website correctly, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website and (4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. This anonymously collected data and information is therefore evaluated by us on the one hand statistically and also with the aim of increasing data protection and data security in our company, to ultimately ensure an optimal level of protection for the personal data we process.

In addition, we also use so-called local storage and session storage technology (also called “local data” and “local storage” as well as “session storage”). With Local Storage, data is stored locally in your browser’s cache, which continues to exist and can be read even after you close the browser window or exit the program if you do not actively delete the cache. Local Storage enables your preferences when using our websites to be stored on your computer and used by you. The function of session storage corresponds in terms of content to the described local storage, except that the corresponding data is automatically removed from the cache of your browser immediately after closing the browser (“session”).

Third parties cannot access the data stored in the local storage or in the session storage. They will not be passed on to third parties and will not be used for advertising purposes. In particular, this technology is used to be able to present our content to you in an attractive graphical representation (eg pop-up windows, etc.) and to personalize our offer and the navigation on our pages for you. You manage local storage content in the browser via the settings for “Chronicle” or “Local data”, depending on which browser you are using. If you restrict the functions described accordingly, there may be functional restrictions.

Legal basis for processing personal data

Article 6 paragraph 1 lit. f GDPR (legitimate interest). Our legitimate interest is to maintain the compatibility and stability of this web application for as many users as possible, including combating abuse and troubleshooting.

Duration of storage

The aforementioned technical data will be deleted as soon as they are no longer required to ensure the compatibility of this web application for all visitors, but no later than 3 months after using the web application. We have no influence on the storage duration of the data in your local storage. You manage local storage content in the browser via the settings for “Chronicle” or “Local data”, depending on which browser you are using. If you restrict the functions described accordingly, there may be functional restrictions.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as inquiries that you send to us as the site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

7. Scope and purpose of the collected data

7.1 Scopevisio websites – general

Each time a website or a file accessible via a browser program is requested, the following data is stored:

• the requested web page or file,
• date and time of the request,
• the amount of data transferred,
• the description of the type of web browser used and the operating system used,
• the IP address of the requesting computer,

This information is used to optimize the Scopevisio websites and to log any attacks on our services via the Internet.

The data listed will be deleted after one year either automatically or by employees of Scopevisio AG.

7.2 Scopevisio Websites – Accounting Services

During registration for the accounting services provided by Scopevisio AG, at least the following data from the mandatory fields are saved:

• e-mail address of the user,
• name of the company,
• first and last name of the user,
• post code,
• location
• Industry in which the company operates
• legal form of the company,
• number of employees of the company,
• Estimated number of monthly receipts in accounting.

Scopevisio AG uses this data to provide the user with a partner who can carry out the accounting service selected by the user. For this purpose, the above information will be shared with the selected partner.

Scopevisio AG is also entitled to collect and save this data as part of a registration and to pass it on to a partner for arranging the accounting service, provided this purpose of use is shown separately on the relevant websites.

7.3 Scopevisio websites – contact form, support requests and webinars

The Scopevisio websites include the option of making general contact with Scopevisio AG, submitting inquiries directly to Scopevisio AG support or registering for webinars. At least the following data from the mandatory fields are stored:

• email address,
• Free text (only contact form and support request),
• Phone number (webinar only).

This data is used by Scopevisio AG to respond to inquiries or to announce dates for webinars.

7.4 Scopevisio websites – contact forms

The data stored in individual cases corresponds to the fields specified in the forms and can therefore be seen directly from the forms. The data will only be passed on to third parties with the consent of the respective user.

7.5 Scopevisio Software – Registration

During registration for the Scopevisio software via the website, the user’s e-mail address is saved. The password entered during registration for the Scopevisio software is only stored in encrypted form and cannot be decrypted by Scopevisio AG either.

Scopevisio AG expressly points out that the e-mail addresses of all active (ie not deleted) users are used to send notifications relating to the availability of our contractually guaranteed services to these users; eg notification of maintenance periods. Since this is information about the execution of the contract, it is not possible to unsubscribe from these communications.

7.6 Scope Vision software

Whenever data is requested or stored, various actions can be performed on the server side to read, store and process the data before a transmission or response is sent to the user’s computer. The following data is stored as part of these actions:

• the type of action to be performed and all other actions automatically performed as part of the execution,
• date and time of start and end of all performed actions,
• the customer number used,
• the login name used by the user,
• the ID of the user session used,
• the amount of data transferred both from the user’s computer to the servers of Scopevisio AG and vice versa,
• the type and amount of data requested but not the content,
• the IP address of the computer.

This data is stored on the servers of Scopevisio AG for a maximum period of one year and then deleted automatically or by employees of Scopevisio AG. They serve to optimize the Scopevisio services, capacity planning, clarification of misuse and any errors that may occur in the Scopevisio software (bugs).

In addition to the data mentioned above, all data entered directly by users of the Scopevisio software is stored on the servers of Scopevisio AG for the duration of the contractual relationship. This data is not used by Scopevisio AG.

Authorized users can write to the addresses listed under 2) and request the deletion of all data they have entered into the Scopevisio software. Scopevisio AG expressly points out that in this case it is no longer possible for Scopevisio AG to execute the contract and there is no right to compensation or reimbursement of any payments already made for the execution of the contract.

7.7 Customer Database

Scopevisio AG runs an internal customer database in which all relevant customer-related events and notes are stored. These include:

• customer number,
• company name,
• company address,
• E-mail addresses of all active (ie not deleted) users,
• names of all active (ie not deleted) users,
• notes on phone calls,
• billing information
• statistical information about usage.

This data is used to optimize support and sales for customers of Scopevisio AG. In addition, statistical evaluations of this data are used to optimize the scope of the Scopevisio services. This data will not be passed on to third parties.

Users can request the deletion of this data in writing to the addresses listed under 2).

7.8 Cooperation partners

The personal data collected by Scopevisio AG can also be passed on to cooperation partners for use within the scope of the previously stated purpose with their consent. A list of our cooperation partners can be found linked below. https://public.teamwork.scopevisio.com/00e1ed99-59f7-407e-8583-9c736164a87f

These are not included in the present Privacy Policy and may collect and use additional data outside of Scopevisio AG’s sphere of influence.

7.9 Extended Data Use

Scopevisio AG is entitled to collect, process and use personal data as well as profile data and demographic data for the purpose of optimizing the Scopevisio services after the user has given his/her consent to the “extended data processing”. With the user’s consent, Scopevisio AG is not obliged to delete the usage data as soon as possible, ie immediately after the end of the respective use at the latest, but is entitled to store it.

Furthermore, with the consent of the user, Scopevisio AG is entitled to pass on his personal data to cooperation partners for the purpose of advertising, market research, information about products and services, the delivery of offers for the conclusion of contracts for services and further information optimally tailored to the interests of the user through a newsletter.

Consent is given by ticking the appropriate box. The consent given is logged and can only be revoked by written request from the user to the address listed under 2).

Our website contains information that enables quick electronic contact to our company and direct communication with us, which also includes a general address for so-called electronic mail (e-mail address). If a person concerned contacts the person responsible for processing by e-mail or via a contact form, the personal data transmitted by the person concerned will be automatically saved. Such personal data transmitted on a voluntary basis by a data subject to the data controller are stored for the purpose of processing or contacting the data subject. This personal data will not be passed on to third parties.

9. Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the embedded tracking pixel, we can see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data subjects.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the person responsible for processing in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the person concerned. This personal data will not be passed on to third parties. Affected persons are entitled at any time to revoke the relevant separate declaration of consent given via the double opt-in procedure. After a revocation, this personal data will be deleted by the person responsible for processing. We automatically interpret a withdrawal from the receipt of the newsletter as a revocation.

11. Rights of the data subject

1. right to information

   You can exercise your right to information from us in accordance with Art. 15 GDPR at any time as to whether personal data relating to you are being processed by us.

2. Right to Rectification

   You can exercise your right to correction under Art. 16 GDPR at any time and request the correction of incorrect personal data concerning you.

3. Right to restriction of processing

   You can exercise your right to restrict processing in accordance with Art. 18 GDPR at any time and request restriction of processing if the legal requirements for this are met.

4. Right to erasure

   You can exercise your right to erasure in accordance with Art. 17 GDPR at any time and request that personal data relating to you be erased immediately if this data is no longer required for the purposes for which it was collected or otherwise processed. This right to erasure may conflict with other legal obligations (eg storage obligations).

5. right to information

   You can assert your right to information in accordance with Art. 19 GDPR at any time. If you have asserted a right to deletion, correction or restriction of the processing of the personal data concerning you, we are obliged to inform all recipients to whom the personal data concerning you have been disclosed of the correction or deletion of the data or the restriction of the processing, it unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

6. Right to data portability

   You can exercise the right to data portability in accordance with Art. 20 GDPR at any time. You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible if this is technically feasible.

7. right to object

   You have the right, for reasons that arise from your particular situation, to object at any time to the processing of personal data relating to you, which is based on Art. 6 Para. 1 Letter e or f DS-GVO, this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this data protection guideline. If you lodge an objection, we will no longer process your personal data concerned, unless we can demonstrate compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims (objection according to Art. 21 Para. 1 GDPR).

   We no longer process the personal data in the event of an objection, unless we can demonstrate compelling legitimate grounds for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

   If we process personal data in order to operate direct advertising, the person concerned has the right to object at any time to the processing of personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising. If the data subject objects to us processing for direct marketing purposes, we will no longer process the personal data for these purposes (objection pursuant to Art. 21 (2) GDPR).

   In order to exercise the right to object, the person concerned can contact us directly. The data subject is also free to exercise their right to object using automated procedures.

8. Right to withdraw consent under data protection law

   You have the right to revoke your data protection consent to the processing of personal data at any time. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.

9. Right to lodge a complaint with a supervisory authority

   Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data is contrary to violates the GDPR.

14. Data protection regulations for the deployment and use of the Facebook Pixel, Facebook Custom Audiences and Facebook Conversion

Within our online offer, the so-called “Facebook pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are resident in the EU, Facebook Ireland Ltd. , 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

With the help of the Facebook pixel, it is possible for Facebook, as a visitor to our online offer, to determine the target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are based on the visited website). websites are determined), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. With the help of the Facebook pixel, we can further understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”). We only receive statistical data from Facebook without reference to a specific person. This allows us to measure the effectiveness of Facebook ads for statistical and market research purposes. In particular, if you are logged in to Facebook, we also refer to their data protection information https://www.facebook.com/about/privacy/. We only receive statistical data from Facebook without reference to a specific person. This allows us to measure the effectiveness of Facebook ads for statistical and market research purposes. In particular, if you are logged in to Facebook, we also refer to their data protection information https://www.facebook.com/about/privacy/. We only receive statistical data from Facebook without reference to a specific person. This allows us to measure the effectiveness of Facebook ads for statistical and market research purposes. In particular, if you are logged in to Facebook, we also refer to their data protection information https://www.facebook.com/about/privacy/.

Facebook’s privacy policy
The processing of data by Facebook takes place within the framework of Facebook’s data usage guidelines. Accordingly, general information on the display of Facebook ads in Facebook’s data usage guidelines . Specific information and details about the Facebook pixel and how it works can be found in the Facebook help area .

Legal basis for the processing of personal data
The storage of “Facebook pixel cookies” and the use of this tool are based on your consent as part of consent management. The processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR. You can revoke or change your consent at any time in the consent management.

transfer
When you visit our website, it is conceivable that some of the information collected will also be processed outside the European Union by Facebook Inc. based in the USA. We would like to point out that the USA is rated by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In this respect, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly without the possibility of legal remedies. You decide yourself in the consent management of the Facebook page whether you want to agree to a transfer or not. In such a case, your data will be transmitted on the basis of your consent to the use of Facebook in accordance with Article 6(1)(a) in conjunction with Article 49(1)(a) GDPR,

Possibilities of objection
Facebook users can influence the extent to which their user behavior may be recorded under the settings for advertising preferences. The Facebook settings , the consent management on our homepage or the form for the right of objection offer further options . Processing of information using the cookies used by Facebook can also be prevented by not allowing cookies from third parties or those from Facebook in your own browser settings.

Order processing contract
For the processing of data for which Facebook acts as the processor, we have concluded an order processing contract with Facebook, in which we oblige Facebook to protect our customers’ data and not to pass it on to third parties.

15. Data protection regulations for the application and use of Google Analytics (with anonymization function) ¹

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Legal basis for processing:
The storage of “Google Analytics cookies” and the use of this tool are based on your consent as part of consent management. The processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR. You can revoke or change your consent at any time in the consent management.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

Google also processes your personal data in the USA. We would like to point out that the USA is rated by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In this respect, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without you being able to take legal action. With your consent to the use of Google Analytics in consent management, you also agree to such a transfer to the USA. In such a case, the transfer takes place on the basis of your consent to the use of Google cookies in accordance with Article 6 (1) (a) in conjunction with Article 49 (1) (a) GDPR,

We ourselves do not pass on any personal data.

IP anonymization
We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin
You can prevent the storage of cookies in the consent management of the homepage or by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection
You can prevent the collection of your data by Google Analytics in the consent management of the homepage or by clicking on the following link. In the latter case, an opt-out cookie will be set to prevent your data from being collected on future visits to this website: https://tools.google.com/dlpage/gaoptout?h You can find more information on how Google Analytics handles user data in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

order processing
We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics. The conference of the independent data protection supervisory authorities of the federal and state governments (DSK) decided on May 12th, 2020 that the data processed with Google Analytics is personal data within the meaning of the GDPR. In the opinion of the data protection supervisory authorities, the processing of personal data in connection with Google Analytics is not commissioned processing in accordance with Art. 28 GDPR. According to Art. 4 No. 7, Art. 28 Para. 10 GDPR, the person responsible has to determine the purposes and means of the processing himself. From this follows the obligation of the processor to process the data exclusively on the instructions of the person responsible (Article 29 GDPR). When using Google Analytics, however, we as the website operator do not solely determine the purposes and means of data processing. Rather, some of these are specified exclusively by Google, so that Google is responsible for this itself. The supervisory authorities make it clear in this respect: “Although Google continues to offer a contract for order processing, it also makes it clear in the ‘Google Measurement Controller-Controller Data Protection Terms’ that Google and the user (website operator) are separately responsible for certain processing processes . In addition, Google makes it clear in the terms of use that Google uses the data for its own purposes, in particular for the purpose of providing its web analysis and tracking service. According to Article 28 (10) GDPR, Google is no longer a processor. Taking into account the current case law of the ECJ, Google and the Google Analytics user are jointly responsible for data processing, so that the requirements of Art. 26 DS-GVO must be observed.” We have concluded a contract with Google on joint responsibility. At this point, we would also like to point out that the DSK’s position is subject to a future – possibly different – ​​interpretation by the European Data Protection Committee and the case law of the ECJ. 10 GDPR, Google is no longer a processor. Taking into account the current case law of the ECJ, Google and the Google Analytics user are jointly responsible for data processing, so that the requirements of Art. 26 DS-GVO must be observed.” We have concluded a contract with Google on joint responsibility. At this point, we would also like to point out that the DSK’s position is subject to a future – possibly different – ​​interpretation by the European Data Protection Committee and the case law of the ECJ. 10 GDPR, Google is no longer a processor. Taking into account the current case law of the ECJ, Google and the Google Analytics user are jointly responsible for data processing, so that the requirements of Art. 26 DS-GVO must be observed.” We have concluded a contract with Google on joint responsibility. At this point, we would also like to point out that the DSK’s position is subject to a future – possibly different – ​​interpretation by the European Data Protection Committee and the case law of the ECJ. 26 DS-GVO must be observed.” We have concluded a joint responsibility agreement with Google. At this point, we would also like to point out that the DSK’s position is subject to a future – possibly different – ​​interpretation by the European Data Protection Committee and the case law of the ECJ. 26 DS-GVO must be observed.” We have concluded a joint responsibility agreement with Google. At this point, we would also like to point out that the DSK’s position is subject to a future – possibly different – ​​interpretation by the European Data Protection Committee and the case law of the ECJ.

Demographic characteristics in Google Analytics
This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain statements about the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the point “Objection to data collection”.

Nature of joint responsibility
From the agreements with Google, also regarding joint responsibility, it essentially follows that requests for information and the assertion of other data subject rights can be made directly to Google. Because as the provider of the social network and the possibility of integrating Google pages there, Google alone has direct access to the necessary information and can also immediately take any necessary measures and provide information. However, should our support be required, we can be contacted at any time.

Storage
period Data stored by Google at the user and event level that is linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will not be deleted. You can find details on this under the following link: https://support.google.com/analytics/answer/7667196?hl=de

16. Google Ads (formerly Google Adwords)

16.1 Google Ads Conversions

This website uses Google AdWords. AdWords is an online advertising program from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

As part of Google AdWords, we use so-called conversion tracking. We use Google Ads Conversion to draw attention to our attractive offers with the help of advertising material (so-called Google Ads) on external websites. We are pursuing the interest in showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs. If you click on an ad placed by Google, a cookie will be set for conversion tracking. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. The information obtained using the conversion cookie is used to To create conversion statistics for AdWords customers who have opted for conversion tracking. We learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

We ourselves do not collect or process any personal data in the advertising measures mentioned.

Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and are therefore informing you according to our current level of knowledge: By integrating Ads Conversion, Google receives the information that you have accessed the relevant part of our website viewed or clicked on one of our advertisements. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in websites to enable log file recording and log file analysis, which allows a statistical evaluation to be carried out. Based on the embedded tracking pixel, Alphabet Inc. can see if and when a website was opened by a data subject, and which links were clicked on by data subjects. Tracking pixels are used, among other things, to evaluate the flow of visitors to a website.

Legal basis for processing:
The storage of “Google cookies” and the use of this tool are based on your consent within the framework of consent management. The processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR.

Passing on
Google also processes your personal data in the USA. We would like to point out that the USA is rated by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In this respect, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without you being able to take legal action. In such a case, the transfer takes place on the basis of your consent to the use of Google cookies in accordance with Article 6 Paragraph 1 Letter a in conjunction with Article 49 Paragraph 1 Letter a GDPR, since with the consent to the use of the Google cookies, data transfer to the USA cannot be ruled out.

Objection to data collection
If you do not wish to participate in the tracking, you can object to this use by simply deactivating the Google conversion tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.
More information on handling user data in connection with Google AdWords and Google Conversion Tracking can be found in Google’s data protection regulations: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

Duration of storage
These cookies lose their validity after 30 days and are not used to personally identify the user.

16.2 Google Ads Remarketing

We use the remarketing function within the Google Ads service. With the remarketing function, we can present users of our website on other websites within the Google advertising network (in Google search or on YouTube, so-called “Google ads” or on other websites) advertisements based on their interests. For this purpose, the interaction of the users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to show the user targeted advertising on other pages after visiting our website. To do this, Google stores a number in the browsers of users who visit certain Google services or websites in the Google Display Network.

These cookies are used to record the visits of these users. The cookies are used to uniquely identify a web browser on a specific end device and not to identify a person.

Legal basis for processing:
The storage of “Google remarketing cookies” and the use of this tool are based on your consent as part of consent management. The processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR. You can revoke or change your consent at any time in the consent management.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.
Google also processes your personal data in the USA. We would like to point out that the USA is rated by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In this respect, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without you being able to take legal action. By agreeing to the use of Google cookies in consent management, you also agree to such a transfer to the USA. In such a case, the transfer takes place on the basis of your consent to the use of Google cookies in accordance with Article 6 (1) (a) in conjunction with Article 49 (1) (a) GDPR,

We ourselves do not pass on any personal data.

Objection to data collection
You can prevent participation in this tracking process in various ways:
a) by setting your browser software accordingly, in particular the suppression of third-party cookies means that you will not receive any ads from third-party providers;
b) by installing the plug-in provided by Google under the following link: https://www.google.com/settings/ads/plugin;
c) by deactivating the interest-based ads of the providers who are part of the self-regulatory campaign “About Ads” via the link https://www.aboutads.info/choices, whereby this setting will be deleted if you delete your cookies;
d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browser under the link https://www.google.com/settings/ads/plugin,
e) by means of the corresponding cookie setting in the consent management of our homepage.
We would like to point out that in this case you may not be able to use all the functions of this offer to their full extent.

Storage
period Up to 180 days (for cookies used via this website.

LinkedIn Analytics (LinkedIn Ads)

We use “LinkedIn Ads” on our website, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter referred to as: “Lin-kedIn”). LinkedIn Analytics stores and processes information about your user behavior on our website. Among other things, LinkedIn Analytics uses cookies for this purpose.

We use LinkedIn Ads for marketing and optimization purposes, in particular to analyze the use of our website and to be able to continuously improve individual functions and offers as well as the user experience. By statistically evaluating user behavior, we can improve our offer and make it more interesting for you as a user.

You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in the settings of your web browser. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent. You can also prevent LinkedIn from collecting the aforementioned information by setting an opt-out cookie on one of the websites linked below:

Legal basis for processing
The storage of “LinkedIn analytics cookies” and the use of this tool are based on your consent as part of consent management. The processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR. You can revoke or change your consent at any time in the consent management.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

Sharing of Data
When you visit our website, it is conceivable that some of the information collected will also be processed outside the European Union by LinkedIn Corporation based in the USA. We would like to point out that the USA is rated by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In this respect, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly without the possibility of legal remedies. You decide in consent management whether you want to consent to such a transfer or not. In such a case, your data will be transmitted on the basis of your consent to the use of LinkedIn cookies in accordance with Article 6 Paragraph 1 Letter a in conjunction with Article 49 Paragraph 1 Letter a GDPR,

We ourselves do not pass on any personal data.

Opportunities to objectLinkedIn users can use the settings for advertising preferences to influence the extent to which their user behavior may be recorded when visiting our LinkedIn site. LinkedIn offers further options in the settings in the LinkedIn account and via the consent management of the fan page. The processing of information using the cookies used by LinkedIn can also be prevented by not allowing third-party cookies or those from LinkedIn in your own browser settings. We would like to point out that in this case you may not be able to use all the functions of our website to their full extent. You can also prevent LinkedIn from collecting the aforementioned information,

• https://www.linkedin.com/psettings/guest-controls
• https://optout.aboutads.info/?c=2#!/
• https://www.youronlinechoices.com/de/praferenzmanagement/

19. Data protection regulations for the deployment and use of YouTube ₁

We have embedded YouTube videos on our website. This allows us to present you with interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

These videos are all integrated in “extended data protection mode”, ie no data about you as a user is transmitted to YouTube if you do not play the videos. Only when you play the videos will the data mentioned in the next paragraph also be transmitted in the extended data protection mode. We have no influence on this data transmission.

By visiting the website, YouTube receives the information that you have accessed the corresponding subpage of our website. In addition, the data mentioned in section 2 of this declaration will be transmitted. This occurs regardless of whether YouTube provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your profile on YouTube, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for advertising, market research and/or needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right.

Legal basis of processing
The storage of “YouTube cookies” and the use of this tool are based on your consent – in which you actively watch the video. The processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR. You can revoke or change your consent at any time in the consent management of the homepage.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

Sharing of Data
It is conceivable that some of the information collected will also be processed outside the European Union by YouTube or Google Inc. based in the USA. We would like to point out that the USA is rated by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In this respect, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly without the possibility of legal redress. You decide in consent management whether you want to consent to such a transfer or not. In such a case, your data will be transmitted on the basis of your consent to the use of YouTube cookies in accordance with Article 6(1)(a) in conjunction with Article 49(1)(a) GDPR,
We ourselves do not pass on any personal data.

Possibilities of objection
YouTube users can use the settings for advertising preferences to influence the extent to which their user behavior may be recorded when you visit our LinkedIn page. Further information on the purpose and scope of the data collection and its processing by YouTube can be found in the Privacy Policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy/.
The processing of information using the cookies used by YouTube can also be prevented by not allowing third-party cookies or those from LinkedIn in your own browser settings.
We would like to point out that in this case you may not be able to use all the functions of our website to their full extent.
Further information on the purpose and scope of the data collection and its processing by YouTube can be found in the Privacy Policy. There you will also find further information on your rights and setting options to protect your privacy: https://www.google.de/intl/de/policies/privacy/.

20. HubSpot

On this website we use the service of HubSpot Germany GmbH, Am Postbahnhof 17, 10243 Berlin and its subcontractors HubSpot Inc., 2nd Floor, 30 Wall Quay, Dublin 1, Ireland and HubSpot Inc., 25 First Street, 2nd Floor, Cambridge, MA 02141, United States.
Hubspot is an integrated software solution that we use to cover various aspects of our online marketing. These include, among other things:

• email marketing,
• social media publishing & reporting,
• reporting
• Contact management (e.g. user segmentation & CRM),
• landing pages and
• contact forms.

This software is used in the so-called area of ​​inbound marketing and helps us, among other things, to better coordinate and optimize our marketing strategy by means of statistical analyzes and evaluation of the logged user behavior. We also use HubSpot to create websites and as a technology for sending newsletters. In doing so, we collect personal data that you voluntarily transmit to us, such as contact details. We only use the data you enter for personalization and to adapt the content to the interests of the readers. This information also helps us to improve our offer in order to offer you a better customer experience. We will not pass on the data to third parties without your express consent.

Legal basis for processing
The storage of “Hubspot cookies” and the use of this tool are based on your consent as part of consent management. The processing takes place exclusively on the basis of Art. 6 (1) (a) GDPR. You can revoke or change your consent at any time in the consent management.
In addition, you can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.
For more information, see the HubSpot Inc. Terms of Use and Privacy Policy respectively at www.hubspot.com/terms-of-service and at www.hubspot.com/privacy-policy . If you do not want the information about your visit to be used for the purposes described, you are welcome to inform us of this at any time by e-mail or post. All information we collect is subject to this Privacy Policy.
Newsletters are sent via Hubspot solely on the basis of your consent as part of the so-called double opt-in (Art. 6 Para. 1 Sentence 1 lit. a GDPR).

Sharing of Data
Some of the information collected will also be processed outside the European Union by HubSpot Inc. based in the USA. We would like to point out that the USA is rated by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. In this respect, there is a risk that your data may be processed by US authorities for control and monitoring purposes, possibly without the possibility of legal redress. You decide in consent management whether you want to consent to such a transfer or not. In such a case, your data will be transmitted on the basis of your consent to the use of Hubspot in accordance with Article 6(1)(a) in conjunction with Article 49(1)(a) GDPR,
In addition, the processing of personal data and its security is secured by the so-called standard contractual clause. These ensure that the processing is subject to a level of security that corresponds to that of the GDPR.

We ourselves do not pass on any personal data.

21. Legal basis of processing ₁

Unless stated otherwise:

Article 6 paragraph 1 sentence 1 lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary to fulfill a contract to which the data subject is party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary to carry out pre-contractual measures, for example in the case of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data could become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data could become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data could become necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR.

Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and fundamental freedoms of the person concerned do not prevail. Such processing operations are permitted to us in particular because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the data subject is a customer of the person responsible (recital 47 sentence 2 DS-GVO).

22. Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is conducting our business for the benefit of all our employees and our shareholders.

24. Statutory or contractual requirements for providing the personal data; Necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non -provision ₁

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner).
Sometimes it may be necessary for a contract to be concluded that a person concerned makes personal data available to us, which must then be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.
Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee clarifies to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.